In the corporate world, the hiring process can be quite a mission when reviewing resumes and applications for hundreds or thousands of candidates. Big data becomes useful in the human resources department as it allows companies to implement surveys or online assessments to better screen those who are best suited for the position. These assessments allow recruiters to be able to measure and compare candidates, rather than relying only on their own instinct and judgment. Areas such as product development can thrive using big data. For example, companies can enhance certain products or build on preexisting features through utilizing big data to find out what consumers may or may not have liked about preexisting products or services.
The operations of an organization can be improved and adjusted where necessary based on the big data that is compiled and analyzed. During the COVID era, laboratories have had to enhance their result tracking methods as the results from COVID19 & its variants now serve a larger than purpose in helping regions and countries fight against the spread.
Big data also impacts the marketing strategies of an organization, which is crucial regarding customer acquisition and satisfaction. For example, the modern-day use of big data allows big brands like Lays to market new potato chip flavors to certain audiences before its big release to figure out which flavors should be kept or dropped. By offering sample packs of newer flavors and conducting surveys to determine consumer preferences, Lays was able to determine then identify which flavors would be successful before mass production ensued. In retrospect, this allowed Lays to save money by avoiding putting out/mass producing a product that many consumers would not like as opposed the more accepted flavors. From pandemic disease testing to potato chips, Big Data has significant value to different organizations worldwide.